Monday, 18 May 2015

BALMAIN X H&M #HMBALMAINATION



BREAKING FASHION NEWS: Last night H&M announced it's next SERIOUS, SHOW-STOPPING, can't-wait-for designer collaboration, with the Parisian house of BALMAIN. The house, under the creative direction of Olivier Rousteing. Last night, Rousteing, alongside his friends Kendall Jenner and Jourdan Dunn took to the red carpet at The Billboard Music Awards - simultaneously revelaing some of the first show-stopping looks from the new collaboration/collection. The brands also, through social media, called for their fans to join the collab movement with the hashtag: #HMBALMAINATION. 

'“I want to talk to my generation − this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” Olivier Rousteing

“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise.” Ann-Sofie Johansson, Creative Advisor at H&M.' 

THE DATE for your diary? The collection will be available from the 5th November 2015 (in 250 stores worldwide and online HERE). 

All images and quotes are sourced from H&M/H&M PR/H&M Press Room

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