Wednesday, 11 March 2015

Westfield to launch FUTURE FASHION #NEW


With #SS15 on the horizon, Westfield is celebrating in style by partnering up with Inition to host: FUTURE FASHION – an immersive pop-up experience at Westfield London and Stratford City which will present a fresh new way to experience the new season’s trends via technology. Get ready for a series of digital fashion experiences that promise to take visitors on a journey through the season’s most covetable trends: think denim, floral prints and future modern – but through a virtual reality and avatars. ‘Fly’ into a world of fashion via Virtual Reality and interact with virtual characters, a landscape of mix and match trends and become a director of your own conceptual fashion journey. Or try the Fashion Avatars, where, on approaching a large scale screen, the technology will recognise your shape and represent you through a fashion avatar, allowing you to create the trends as you move. Sounds inspiring right?

Put the DATE in your diary:
Westfield London: 27 - 29 March
Westfield Stratford City:  2- 4 April 


All image are sourced from Portas Agency   

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