If you haven't come across the beautifully slick and contemporary designs of Lui's Womenswear - it's about time you did. With a Spring/Summer'15 collection showcasing minimalist lines, a penchant for monochrome, pastels and chic nude hues, it's a brand that will deliver an INSTANT style update to your wardrobe. I'm dreaming of next summer already...
is everything you could want from a relaxed, urban, ready-to-wear label.
Offering cool contemporary silhouettes and embodying a SERIOUS edit of soft
separates - made from premium luxe fabrics including cashmere, modal and merino
wool – this is an essential brand you have to have in your current and new season wardrobe. Each season the
brand releases another haul of heroes each updated and perfect for nailing the new
season trends with – not to mention set to inspire your new wardrobe selection.
This is about relaxed, non-try-hard style, which you can literally just ‘throw
on’ in the morning…
When you imagine the building that homes an uber cool fashion brand, you imagine it'll effortlessly reflect their particular style (whilst storing an endless fashion cupboard of new season drops and to-die-for accessories). In reality, this was EXACTLY what I found when visiting Red or Dead's SERIOUSLY slick headquarters in Finchley, London last night. And, they certainly know how to roll when it comes to transport. A vintage red London bus rocked up to take us through the heart of London (whilst we sipped on Pimms and gin and tonic), delivering us swiftly to the beating hub of Red or Dead (and of course, Creative Director Katie Greenyer). Once there, not only did we explore a sneak preview of the BRAND-SPANKING new AW14 collection, learn about the beginnings of the brand and generally lust after EVERY.SINGLE.PIECE.THERE. But we dined on an array of delectable bite-size goodies, decadent Red or Dead themed cupcakes and experienced many a delightful brain freeze with their mock Cosmo slushies. It was quite an evening...