Wednesday, 11 June 2014

Bershka SS14 - #MeetMeInRio





Oh Bershka. How are we supposed to save money (for the likes of food, bills, petrol etc.) when season after season you bring us such a gorgeous array of separates, statement dresses, cool jackets and other on-point pieces (not to mention a SERIOUSLY stylish haul of accessories) that MUST be purchased? This season’s collection was unlike any other with the brand’s #MeetMeInRio #SS14 campaign featuring a story of friendship and love in, of course, the city Rio de Janeiro.


Influenced by the cool, street style of California, the collection also references the 90s, 50s and a REBELLIOUS aesthetic that calls on sport luxe separates and fresh lines. Shapes are loose, light and the crop cut appears A LOT, perfect for sweltering days in the heat and balmy BBQ’s in the evening sun…


Whilst elsewhere feminine lines are highlighted with sheer materials – sweet, delicate chiffon, cute pleats, divine lace and crochet and finally, the cool, wearable chambray. And the accessories? Don’t even get me started…






All images are sourced from Bershka/Bershka Lookbook/Portas Agency
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