Thursday, 24 April 2014

SHOPCADE Launch #StyleBattle



Last week was all about SHOPCADE’S amazing Style Battle launch: the world’s largest social ‘Style Battle’ at The Hoxton Hotel in Shoreditch. The shopping app (which is powered through celebrity and blogger trends) joined forces with a panel made up of ten of the fashion industry’s most clue-up insiders in order to crown two stylish users the most ‘sartorially savvy’ on SHOPCADE. 


This month’s winners were London boy, Diogo Barradas and natty blogger, Imogen De Souza who were enthroned at the celebrity-filled bash attended by the app’s star-studded judging panel. TV presenter and DJ Vogue Williams was on the decks, while super blogger Ella Catliff of La Petite Anglaise rocked up looking darn chic, elsewhere I chatted with hairdresser to the stars – the lovely Lee Stafford, and celebrity fashion stylist Rebekah Roy, fashion photographer Sam Atkinson, creative director of world-famous makeup teams, Jana Ririnui of AOFM Pro, WEARECOLLISION magazine’s editor-in-chief Kahmarl Gordon, Elite Model Management’s Ashley-Gianna Hallett and directors of leading fashion label Ada + Nik’s Ada Zanditon and Nik Thakkar were all there to get in on the SHOPCADE action. SHOPCADE'S CEO, Nathalie Gaveau also sat on the panel and was joined by a slew of fashion insiders, models and VIPs…

The launch of SHOPCADE’s latest book: Shopcade’s Swag Report (which I’m featured in) was also released….


















All Shopcade Images are sourced from Dave J Hogan from Getty Images 
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