This Spring/Summer’14 the Icelandic women’s streetwear brand, Nikita, has teamed up with London based creative collective Copson St to create a 15 piece capsule collection. The collaboration stems from the brands’ friendship; Copsn St founder, Maria Falbo, started skating for Nikita five years ago during which she started her blog Copson St which in turn became a lifestyle hub of all things related to Maria’s mantra of Tropical Living.
The collaboration showcases Copson St design team’s striking, abstract prints onto Nikita’s classic silhouettes. The line works everything from swimwear to retro running shorts and varsity prep-inspired slogan baseball jerseys. Fall in style-love with the collab’s touches of tropical prints, soft chambray and acid washed pastels – all culminating in a ‘smorgasbord of colour mixed with a laid back attitude’ : the perfect way to describe the labels’ coming together.
The campaign was shot by Icelandic photographer, Saga Sig who has previously been commissioned by the likes of Dazed and Confused, Topshop and Burberry. Successfully capturing the importance of the land and the models’ surroundings, it’s the ideal pairing for the collab and its collection.