Wednesday, 2 April 2014

Hype x ASOS


BREAKING NEWS: Cool brand Hype collaborates with global online fashion and beauty retailer, ASOS. The renegade fashion label flaunts a truly international influence with its effortlessly cool, urban style and slick finish. Born in the summer of 2011 in a bedroom in Leicester and propelled to the doorsteps of the public by the reliable positive word of mouth ONLY – it’s a brand that has thrown up a ‘stylistic curveball’ that we’re aching to reach out for and grab. With a collection that’s entirely monochrome and print-free – its effortless nature will work brilliantly for SS14 and easily harks back to the brand’s previous work. The collab works a darker than usual aesthetic – bringing a tense, edgier vibe to the fearless, monochrome line. In short? This is a collab from Hype that’s nothing like we’ve seen before – and probably something that we’ll never see again. Flaunting 18 new pieces and available exclusively from ASOS.com from Monday – it’s time to get on IT, STYLE-WISE. 










All images are sourced from Haddon PR/ASOS/Hype

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