Want to know what’s hitting stores on the 3rd March 2014? A seriously BIG drop: the new high street denim brand A Gold E from the founder and denim pioneer, Jerome Dahan of Citizens of Humanity. The line is all about bringing a brand new line of more affordable quality denim (that meets the needs and the desires of the fashion industry) to the table. With Jerome Dahan driving the design, the line is developed in LA by a strong team of creative individuals and produced exclusively at the company’s own, local manufacturing facilities – allowing them to develop their own exclusive cuts and washes. Fabric-wise – it’s all about luxe, superior quality. The line is “born and bred” exclusively in LA to ensure the product is a unique combination of soft fabrics, the perfect fit, contemporary design and, of course, great value. The range focuses on nine key fits (including the Colette skinny, the Charlotte slim boyfriend and the Zoe shorts) with each shape being available in between two and four varying washes.
Available from John Lewis (ranging from £100-£200)
All images are sourced from A Gold E/Goodley PR