Scandinavian label, VERO MODA has been raising awareness this November with its Movember campaign. The brand’s focus is bringing fashionable choices for fashion-loving women to the high-street, and they’ve brought a seriously cool Movember campaign to the table as well. Raising awareness for prostate cancer and other male cancers is something that is very important to the brand – and this November they’ve brought us a campaign that will aid awareness and inspire a lot of fun as well. A number of moustaches have been placed in the dressing rooms of all VERO MODA shops this month, allowing customers to snap a quick pic of themselves wearing the moustache (and trying on their new VERO MODA gear). So snap it, share it on Instagram using the hastag #veromodamo and generate a donation!
(Each shared photo will generate a donation of 0.10€ to the Movember organisation!)
All images are sourced from VERO MODA/Bestseller PR