Tuesday, 8 October 2013

H&M Design Award 2013: MINJU KIM


The winning collection for the H&M Design Award 2013 by Minju Kim has really struck a chord with me here at The Fashion Ache. Fresh and contemporary, distinctly playful and most importantly, beautifully tailored – Kim has certainly brought something a little different to the fashion table. I adore the effortlessly youthful vibe of the collection; the ultramodern, edgy cut of the separates (softened by the extremely pretty pastel colour palette) and slightly oriental feel that threads its way through the pieces. Having developed a series of select items from her collection with H&M, the line will be sold at selected H&M stores this autumn. And, having been selected by a jury of international fashion experts for the prize, the designer has earned some SERIOUS fashion kudos – and it’s completely clear why.












All images are sourced from H&M/H&M Press Room


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